Securing your company’s data

There have been many security breaches to big-name companies over the past few years – eBay, Adobe, Home Depot, and Sony Pictures to name a few. While large enterprises are primary targets for hackers, small and medium-sized businesses are also vulnerable, and therefore need to arm themselves against data security threats. More often than not…

Network like a pro on social media

In today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media no-nos that need to be avoided. Along with…

Business continuity exercise 101

Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope…

Marketing on Pinterest just got better

Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include…