Even with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to…
Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet there is another alternative social media platform worth looking into – Twitter. As a…
According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the…
How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business. If you have a bad online…
If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different. Just ask one of the nearly…
Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform. The move is not likely to win applause…
Google Now just got better – the app, which acts as a digital assistant akin to Apple’s Siri for iOS devices and Cortana on Windows Phone, now benefits from further support on Android tablets. Google has added a further 70 cards from third-party apps, which brings the total number to more than 100 and makes…
If you’re a fan of Google’s Chromebook line of laptops, you may be excited about their latest addition – the Pixel. Stocked with advanced features, such as a high-resolution touchscreen and USB type C ports, you may be chomping at the bit to get your hands on this brand spanking new piece of technology. But…
Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery. But there…