Great LinkedIn profiles in 8 steps

There are numerous social networks a company can join, but if they are looking to connect to other businesses, colleagues or potential hires the network of choice should be LinkedIn. This powerful network is designed for professionals and offers many benefits that other networks, like Facebook and Twitter, don’t or are not able to. As…

What is social PPC?

While many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more…

Content marketing and success

When it comes to marketing, there are a wide variety of strategies a business can employ, with one of the most potent being content marketing. This is the act of creating your own branded content and sharing it on different mediums. When this is successful, a business can benefit from an expanded market share and…

Customizing your LinkedIn URL

LinkedIn allows professionals to connect with each other through common acquaintances called connections. It opens new doors for business and job opportunities. So your profile is very important as this is what tells employers and other users who you are. Customizing the URL of your LinkedIn profile can be done so you can choose the…

Social media visual tools

Are you searching for tools that can help you create striking visuals for your social media campaign? Let’s admit it, not everyone is a Photoshop expert, and for many of us, it can be really challenging and perhaps even intimidating to use. Furthermore, the cost of a program or designer may be out of your…

The most common mistake on Twitter!

Modern marketing is made up of a number of increasingly complex functions and systems, with one of the most important elements being social media. There are a number of platforms available to businesses and a popular one is microblog Twitter. While Twitter is fairly easy to use, there is actually a really common mistake that…

Dropbox: Taming the Wild West

A modern-day Wild West can be found in the slapdash enterprise use of cloud-based file storage and sharing. But new security technologies puts user-managed security atop those platforms without burdening the IT department with lots of administrative overhead. “Transparent layers of encryption with enterprise-owned and managed private keys can now be implemented on top of…

Social media in 2014

Social media, while still fairly new, is starting to enter a more mature phase. Most businesses have a presence on one or more social media platforms and are comfortable with at least the basics. As we start 2014 however, social media is growing and businesses will find that they need to be doing more in…

Therapy for your inner Geek…

      We at CIT have a core value to “Embrace your inner geek”. Well, this week thousands will share in this at Comic-Con.             Comic-Con is this week in San Diego, the largest comic book and pop culture convention in the world. Tens of thousands of self-identified “geeks” will…