When it comes to using social media advertising to reach out to targeted audiences, Facebook is by far one of the most efficient platforms out there. The numbers speak clearly – advertising on Facebook has grown over 680% since 2010. More and more companies are jumping on the bandwagon, moving their budgets away from traditional…
DetailsBusinesses today rely on their applications and critical documents more than ever before to stay efficient and competitive. With that in mind, virtual machines are often the go-to platform to ensure precisely that; but things may change with the increasing popularity of containers. What exactly are containers, though? Are they better than virtual machines? Here…
DetailsData breaches are all too common and, without adequate protection, every business is at risk of external attack. In fact, it’s never been more important to ensure your organization’s policies and procedures are foolproof, and that you have contingency plans in place should something go wrong. Google just made that easier for Drive for Work…
DetailsUnforeseen disasters can strike at any time and, when they do, your business could come to a grinding halt. A business continuity plan could prevent this from happening by securing your precious business data at another location. But all too often, data backup can be too complicated for the average IT personnel to manage. Should…
DetailsEven with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to…
DetailsSocial media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet there is another alternative social media platform worth looking into – Twitter. As a…
DetailsAccording to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the…
DetailsHow often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business. If you have a bad online…
DetailsIf you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different. Just ask one of the nearly…
DetailsSay goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform. The move is not likely to win applause…
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